If you are generating revenue off your website or blog, chances are you serve banner ads and they are either updated manually by adding the images and URLs into the source codes or with the help of external ad-serving scripts like OpenX or OIO Publishers.

Google has a similar web service, call the Google Ad Manager. In a nutshell, it is a simple (and free) web service that helps you manage banner ads. It also comes with a pretty complete inventory report module. Ad Manager integrates with AdSense, therefore webmasters have the ability to serve AdSense ads if there’s no banner for any particular slot. Here’s a quick look into advantages of Google Ad Manager: continue

OpenX Technologies, has announced that the company has experienced significant growth across its various product lines and in the size of its publisher community. As of December 2008, more than 300 billion ad impressions now run through OpenX’s open source software monthly. In addition, the company’s recently launched OpenX Hosted (Saas Version of OpenX) product has already achieved a more than 1 billion monthly ad impression run rate and generated 2,500 new publisher sign-ups, while the newest version of its core OpenX Ad Server has more than 10,000 active downloads and has achieved a 25 billion monthly ad impression run rate. The company also announced that the OpenX community now has more than 35,000 total publishers, a 25% year-to-date increase, and those publishers power more than 150,000 websites across the Internet. continue

Have you ever wished that you could get more details of how your AdSense performance is going and wondered why Google AdSense and Google Analytics don’t have some way of talking to one another to give you more effective metrics?

Well it seems that the time is coming soon where you’ll be able to read AdSense stats in your Analytics reports. The kinds of stuff you’ll be able to see:

• Which pages on your blog get the most AdSense clicks
• Which pages have the highest CPM
• Which pages have the highest CTR
• AdSense graphs/trends
• Which traffic sources generate the highest income

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